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Car Design Summer Course (IED Turin)
A 3-week onsite program focused on the complete workflow of exterior car design—from ideation sketching to clay modeling and digital refinement.

Design Brief & Concept Identity

Design Prompt
If Lamborghini and Ferrari never had a rivalry and instead collaborated to build a car, what would that vehicle look like?

The objective was to explore a unified design language that blends:

  • Lamborghini’s aggressive, angular stance and dramatic surface breaks, and
  • Ferrari’s sculpted elegance, fluid proportions, and sense of motion.

Rather than imitating either brand, the intent was to imagine a credible synthesis — a car designed for emotional engagement on the road, combining visual tension with flowing, performance-oriented proportions.

Concept Codename: Wyndra (WINDing cobRA)
The concept was named Wyndra, inspired by the idea of a car engineered to dominate winding roads.

  • Winding — reflecting agility, balance, and driver-focused performance through corners rather than straight-line speed
  • Cobra — evoking a poised, coiled stance, with muscular rear haunches and controlled surface tension suggesting readiness and precision

This identity guided proportion, stance, and surface development. The emphasis on motion and control later motivated an engineering extension of the project into aerodynamic study and simulation.

1. Concept Development

Early sketches exploring stance, surface transitions, and proportions.

Concept sketch 1
Concept sketch 2
Concept sketch 3
Concept sketch 4
Concept sketch 5
Concept sketch 6

2. Clay Modeling Process

Progression of the physical 3D model built from the selected sketch.

Clay modeling step 1
Clay modeling step 2
Clay modeling step 4
Clay modeling step 5
Clay modeling step 6
Clay modeling step 7
Clay modeling step 9
Clay modeling step 11
Clay modeling step 12
Clay modeling step 13
Clay modeling step 14

3. Digital Post-Processing (Photoshop)

Final refinement of the clay model into a presentable design output.

🖼️ Photoshop Images

Photoshop render 1
Photoshop render 2
Photoshop render 3
Photoshop render 5

🎥 Photoshop Process Video

4. Final Presentation

During the final review at IED, I presented my design process, clay model, and the final refined concept to the faculty panel. This denotes the culmination of three weeks of exploration, iteration, and hands-on design work.

Aditya presenting final design at IED Turin

5. Program Completion

At the closing ceremony, I was awarded the completion certificate for the IED Turin Summer Course in Introduction to car design. This represents the successful conclusion of the program and the beginning of the engineering extensions I am now pursuing.

Aditya receiving certificate at IED Turin
Aditya receiving certificate at IED Turin

Project Summary

  • Explored multiple proportion and surface studies during the ideation phase, guided by a conceptual brief imagining a collaborative Lamborghini–Ferrari design language
  • Developed a named concept identity (Wyndra – WINDing cobRA), inspired by a vehicle engineered to dominate winding roads, with a poised, coiled stance reflected in its side profile and rear haunches
  • Built a detailed clay model to validate form, volume, and physical proportions
  • Digitally refined highlights, reflections, and surface transitions in Photoshop
  • Extending this work into a Blender CAD model → CFD simulation → 3D-printed prototype pipeline to study dynamic airflow behavior and engineering feasibility

Engineering Extension

Following the IED course, this concept was extended independently into an engineering workflow. The exterior form was reconstructed as a clean 3D CAD model and analyzed using open-source CFD tools to study airflow behavior and surface interaction.

→ View the Blender → CFD → Physical Prototyping extension
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